Reading Time: 3 minutes The real man must be assertive, tough, and show no tears but power. The concept of masculinity has been misconstrued. This cliché started a very long time ago, it is the twin-brother to feminism.
Reading Time: 2 minutes In considering Price, copywriters worry about attracting customers and they, therefore, consider a lot of factors like -
Reading Time: 6 minutes I perceive your hesitation. Yes, I see your quickness to debunk. By the time you finish reading this, you may even label me ‘The Traitor’, the ‘Enemy of his own skin’. Yet, you have wondered in the quiet of your mind – what is wrong with Africa? So, if you can, open your mind like a tabula rasa and join me on this journey to discovering the black mentality and answering the question posed.
Reading Time: 3 minutes 'Oga, haaa, na your compreso… Ha! Madam, na your fuel pump' sounds familiar? We conducted research on mechanics and found...
Reading Time: 3 minutes Why do you want to play the motivational speaker when your story is centred around a lack of determination, frustration, and depression? Suddenly, everyone is a motivational speaker
Reading Time: 3 minutes A critique of WhatsApp and Telegram, lessons from the blue ocean curves and analysis from a market survey.
De Critic Team
Emmanuel Okonkwo
Partner
Emmanuel Okonkwo is a professional content/creative/copywriter; and a critic. He is a published writer internationally and locally; the founder and editor of DeCritic. He holds a bachelor degree in Philosophy & Communications; a diploma degree in Copywriting & Marketing; and others. Crazy right? He has worked for and written for some of the world best marketing agencies, influencers, blogs and magazines. He is unique, rational, fun, radical and balanced.
Chiamaka Ezeonwuka
Partner
Chiamaka Ezeonwuka (Dinma Caruso) is a professional digital marketer and blogger. She has an extensive experience in marketing and digital marketing. She is good with people. Chiamaka is a disciplinarian as well as a fun lady. She is blunt, daring, considerate and a goal-getter.
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