4 WAYS TO KEEP YOUR CUSTOMERS FROM UNSUBSCRIBING
Creating a brand content that is catchy, relevant, engaging and sustainable enough to keep readers glued to your email, website, or newsletter subscription is no easy task. This explains why the rate of consumers unsubscribing from various platforms keeps increasing. Anything above 0.5% unsubscribes from the target audience, is a failure. One may read all the books about love, attend all the seminars and conferences about relationships, but there is nothing that teaches you more about love, relationship, and marriage other than hands-on experience. Here in this article, I will show you from experience, 4 simple but effective ways to keep your customers from unsubscribing. Want to find out? Read on.
- MAKE SURE YOUR CONTENT IS RELEVANT AND OF INTEREST TO THE TARGET AUDIENCE
Contents must be relevant, timely, personalized and useful (see here). What did the customer sign up for? What message are you sending out? Does the notice of the post come at the wrong time? (See discussion on time to post). Is the content personalized or generalized? Stats reveal that people often neglect messages that are general in nature as they have a lot of information to read daily (See here). And finally, the content must be useful to the target audience. For instance, if one’s audience is interested in trending technologies, it would be derailing to write about a love story with no connection to technology. It goes without saying that one must know what the audience wants.
2. DON’T SEND TOO MANY EMAILS
According to a recent study, GetApp’s independent research program, GetData, surveyed over 500 internet users to learn the most common reasons people unsubscribe from email newsletters. The research findings showed that “receiving too many emails” was by far the number one reason people decide to unsubscribe from an email newsletter. As a matter of fact, “Almost 50% of email newsletter unsubscribed”. Well, you have worked so hard to get these customers, don’t lose them in a twinkle of an eye. Based on this finding, it is advisable to send newsletters at least once a week. This way, you can maintain good communication with your customers without alienating them.
3. DON’T SEND EMAILS THAT LOOK LIKE SPAM
Spam email is an instant red flag to old, new, and potential customers. It can cause more harm than good when used in any form. As a brand, how do you know if your email newsletter looks like a spam email to your customers out there? There are 5 ways to find out.
- Using a Public Domain like ‘@gmail.com.’
No legitimate brand will send emails from an address that ends with ‘@gmail.com’. Most brands, except for some small operations, will have their email domain and company accounts. For example, a legitimate email from De Critic will read ‘@decritic.com’ – i.e. kingsley.ukaulor@decritic.com
- The Email is Poorly Written
Brands hire professionals and as such understand what it means to have a good public image. You can often tell if an email is a spam or scam when it contains too many poor spelling and grammar. There’s a difference between a typo made by a legitimate sender and a scam. Read, proofread and be certain before sending.
- The Email Includes Suspicious Attachments or Links
Sending an email to your clients with attached files or links that are in any way corrupted or infected appears to be a massive red flag. The reason people send spam emails is to capture sensitive information, such as login credentials, credit card details, phone numbers, and account numbers. As a brand, you have to be careful not to send wrong signals to your clients or stand the chance of losing them.
- The Message Creates a Sense of Urgency or Spam-marked words
This is not the same as sending a marketing email to clients with a call to action. AI used by most email filters marks certain phrases or words as spam. You want to avoid them. Some include “buy now!!!” “Click this link now!!!” “Fill in your card details now!!!” et al. The general idea is not to sound too urgent or be seen to provide an offer that cannot be refused. These are desperate measures used by desperate marketers and desperate anti-spam AI are always there to stop the desperation.
4. DON’T SEND NEWSLETTERS WITHOUT CLIENTS’ CONSENT
Ella Scharlett receives a legitimate email newsletter from a brand in her email inbox. She opens it and realizes “I never signed up for this” then immediately unsubscribes. It happens pretty often and could be the root cause of your email unsubscribes. What is the solution? Seek consent before you send out a message or apologize while sending the first message and give an option to unsubscribe. This is not just a best practice, but it makes your brand original and legit to your clients. Do well to explain when the frequency of when they can expect your message i.e. just once weekly.
The goal of every brand is to attract new and potential clients while maintaining old and existing ones. Sometimes, it could take months to win a customer. But when you do, you have to keep the customer(s) from unsubscribing to your email, website, or blog newsletters. One way to achieve that is to follow the 4 simple steps shared above. What do you think? Was this article helpful in any way? I will love to reply to your feedback in the comment box below.
De Critic is a leading expert copywriting and PR agency. We help brands create spellbinding contents for emails, blogs, books, websites, business proposals, technical writing, ads, etc. You can also advertise on our blog. contact@decritic.com
105 Responses
This is highly informative.Thank you Kingsley for this beautiful piece.
Thanks a lot, Queen. I appreciate your kind feedback.
This is quite informative! Consent and content are key factors to keep customers going. I am quick to unsubscribe anything I get without my consent. Thank you for sharing Kingsley.
Thanks a lot, Martha for sharing your thoughts. It is very well appreciated.
With points well articulated, this is a piece worthy of sharing. Quite unfortunate that email and affiliate marketing has been bastardized. Spamming seems to be the order of the day
Yeah, you have said it all, Kelvin. Thanks, for your feedback. Much appreciated.
This is killing a thousand birds with just a stone. Such an amazing piece!
Thanks a lot, Nancy for your kind feedback. I appreciate your kind words.
Very interesting read. It will really help.
I’m glad to hear that, Chidimma. Many thanks for the feedback.
This is fantastic
Thank you very much, Joy.
Impressive piece of work you got here.
Thank you very much, Smart. I appreciate you.
Thank for sharing such amazing tips sir. It’s really an eye opener.
Thank you, Prince. I appreciate you.
Nice write-up Kingsley
Thanks, Umoren. Much appreciated.
Very insightful article.
Thanks, Lord Pepple.
Very insightful article. I can relate with some of these reasons as I am one of those customers who dislikes too frequent mails from my service providers. I have unsubscribed from at least 5 newsletters in the last 1 month.
Thanks, Sonye for sharing your thoughts. It is very well appreciated.
This is very informative and helpful.
Thanks, Amani. I appreciate your feedback.
Amazing tips.keep up Ukaulor
Thank you, Isaac (SP). I appreciate you.
This is an amazing information, thanks for sharing!!!
Thanks, G2 for your feedback. Much appreciated.
This is very nice and welcoming. welldone and more grace to you
This is very nice and welcoming. welldone and more grace to you.
Thanks, Oge. I appreciate your feedback.
This was a good read. It is a useful piece for those for sending newsletters to customers.
So informative. Thanks for sharing
You’re most welcome, Chinyere. Many thanks for your feedback.
Very informative and educative brother.
More grace on the grind Kingsley.
Cheers
Thank you very much, Boss. Much appreciated.
Such an eye opener
Thank you sir
Thanks, for commenting, Utibeima.
Very very interesting!!
Thank you, Emine.
Awesome article Kingsley…👍🏽👍🏽👍🏽
Thanks, Ifeanyi. I appreciate it.
Very informative article, I have unsubscribe so many brands that sends some many mails and it can be very annoying. Thanks for sharing I’ve learnt something new today.
Thank you, Perry for sharing your thought. Much appreciated.
Nice work
Thanks, Nnamdi.
Nice article….great job
Thank you, Michael.
Nice article, the content is really rich
Thanks, for the feedback. I appreciate it, Nnamdi.
Insightful write up…
Thanks for sharing
Thanks, for the feedback. Thanks, for reading as well. I appreciate you, Ibeneme.
Kingsley, this is an insightful write, and very professionally delivered.
Many thanks, Ekemini. Your feedback is very well appreciated.
Great write up…. Loved it.
Would apply these sugestions.
This article is very educative and informative. Cheers
This just broadened by horizon. Well articulated
Thank you, Zorwa. I appreciate the feedback.
Thanks, Zorwa for your kind feedback.
Thanks, Ibeneme for your kind feedback. It is really appreciated.
Nice write up. People are always comfortable to have what they signed up for, so seeking consent is very essential. Well done
Thank you Ewere, for sharing your thought. Very much appreciated.
Great piece. So much lesson to glean from here.
Thank you
Thank you, James. Your feedback is well acknowledged and appreciated.
This is really informative, and as you said, I believe keeping your content relevant and valuable to your target audience is very important.
Ifure, thank you for sharing your thoughts. It’s truly appreciated.
Amazing….
Thank you, Emmanuel.
A nice piece, recommended for all brands.
Bravo Kingsley.
Thanks, Offor for your kind feedback. I appreciate it.
Great piece…I think the part of not sending too many emails applies to me cause I don’t like my inbox being filled up with irrelevant mails
You’re truly spot-on. Thank you, Basil for sharing your thoughts. Much appreciated.
Great one, very informative, thanks.
Thanks a lot, Noble.
Well articulated. With this, if all sent messages has the content. It will be easy and eye catching to read rather than flooding someone’s email will junk files. Thanks for this
Thanks a lot, Prince. Your your kind feedback is very well appreciated.
This well articulated
Thank you very much, Sir K. Much appreciated.
This is really a great piece, very informative
Thanks, Emmanuel. I appreciate your kind feedback.
This is awsome, it is very important that brand content should be more personalized, I attach more value to informations that are birthed from a personal view as it demonstrates the reliability of the informations through applications and experience. Not just some general stories….you know….
Thanks for the write up.
You’re absolutely spot-on. Thanks, for sharing more light on this, James. Much appreciated.
Great post especially about the spam
Very educative and informative….looking forward to more interesting piece…kudos to the writer 👍🏾
Thank you, Lilian, I appreciate your kind feedback.
Yeah, spam is a big challenge. I hope we pull through it. Thanks, Ella for your comment.
Noted….Thanks for the useful Information
Thanks, Vivian. I appreciate your feedback.
An informative post. However, brands should also consider the frequency at which you send mails. I personally don’t like too many mails flooding my inbox
Absolutely. Your contribution is spot-on and you couldn’t have put it any better. Thanks, for the feedback, Atenega.
This is very educative and informative. Thanks
Thank you, Zorwa.
Wow..thank you for the heads up! This article is well detailed and very informative, looking forward for more .
Quite informative and apt
Thanks, Emmanuel. Much appreciated.
Thanks, Bennie for reading and commenting. I appreciate it.
This was very useful.. Thank you
Thanks, for the feedback, Glory.
Wow! That was an insightful post.
Though, some marketers have lost the potency and usefulness of email marketing. Thus, creating an avenue for their customers to unsubscribe from their posts.
You couldn’t have said it any better. I agree with your point of view. Thanks, Chudie for the feedback.
Thank you for this beautiful piece. It’s quite enlightening.
Thanks, Abigail. Much appreciated.
A very practical and informative piece. Thank you for sharing!
Thank you very much, Ifunanya. I appreciate your kind feedback.
Thanks, Ifunanya. I appreciate your kind feedback.