Do-I-need-copywriters-for-my-company_
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Do I need a copywriter for my company?

Growing a business demands a lot. One thing every successful business owner can agree on is this – you cannot do it alone. A business demand various skills all of which must function actively to get the desired goal. For instance, the marketing department alone comprises of several departments one of which is copywriting. It is dangerous to think that digital marketers are expert copywriters or that copywriters are expert digital marketers. You can find the answer in the question – why do I have fewer sales despite huge traffic on my landing page? Read on, let us uncover the need for copywriters in your company.

  1. Digital Marketers are not automatic Copywriters

The focus of a digital marketer under your marketing department is to market your business online. The process of doing this includes the curation of content, scheduling of posts, and engagement with the brand’s audience, et al. The very art and science of creating written and non-written content is a different canoe to paddle.

We have a client who has a digital marketing department but its services where not being engaged. We conducted an assessment of its landing page and the analytics revealed that the traffic was high, but no leads were following through. We noticed the blog content and the contents of the landing page was poor to provoke sales. Apparently, the digital marketing teams were doing their best at writing, but their best was not good enough. After a month of us taking over, customers gradually started taking action. The difference was clear. And today, many digital marketers understand the need for synergy between the two departments and that is why marketers engage copywriters.

2. Expert copywriters create leads for your business

Customers may come to your site after reading a disruptive and engaging heading. Customers may decide to purchase your product or service after reading content that stimulates them to engage. Customers may decide to choose you against your competitors after reading good content. When your marketing team try to sale, they act with confidence and refer customers to powerful and effective contents made by the copywriter.

3. Copywriters are perfect SEO drivers for business

An expert copywriter does not create content for creation sake. There is a purpose for every sentence or phrase. Everything, the copywriter does, is engineered to boost your brand’s search engine optimisation. This is why getting a website designer is not enough. Have you wondered why do my competitors content show up on search engines and generate leads and your’s does not?

4. Copywriters creates content that marks your brand as an authority

Consistent industry content tells customers that your brand is an authority in the field against other competitions with lesser or no strategic content. Great go-to-brands began from consistent and effective content writing i.e Wall Street Journal, NYTimes, Forbes, Publicize, Bloomberg, Microsoft, Facebook, et al. Lack of informative content on a website raises suspicion.

5. Your loose money without copywriters

The fact is that every working day, your business is losing money if it is not making money. This is why business gurus make every day productive so as to meet up for the month’s target. One of such ways is through meaningful copies that resonate with the target audience and draw them closer to buying or engaging the company’s services.

6. It is harder today, to convince customers than before

It was easy to get people to buy your product or services back in the days. But today, customers have seen a whole lot of patterns and are very wary of sales. Expert copywriters through the magic of story-telling copies and disruptive catches, continue to reach the thick minds of the audience. Having a copywriter is a need for every business especially in this era of proliferated digitisation.

Need an expert copywriter? DeCritic is a leading copywriting and digital PR agency awarded as one of the top best 10 in Nigeria by Sortlist International and nominated for MEA African Excellence Award 2020. We work closely with companies including marketing agencies, helping them turn words into gold. You can reach us at – contact@decritic.com or WhatsApp at +2348119832176

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John Doe

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Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.

John Doe

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Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.

Client Testimonials

Don’t take our word for it – here’s what our clients say:

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

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Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Client Testimonials

Dont’t take our word for it – here’s what our clients say:

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”

John Doe

Company name

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De Critic Team
Emmanuel Okonkwo
Partner

Emmanuel Okonkwo is a professional content/creative/copywriter; a critic and a lawyer. He is a published writer internationally and locally; the founder and editor of De Critic. He holds a bachelor degree in Philosophy & Communications; a diploma degree in Copywriting & Marketing; and others. Crazy right? He has written for some of the world best marketing agencies, influencers, blogs and magazines. He is unique, rational, fun, radical and balanced.

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Chinenye Chukwudebelu
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Chinenye Chukwudebelu is a professional copywriter/content writer that enjoys writing about brand's products/services and lifestyles. She is also an investment banker and a data analysis enthusiast. She has a great voice and she is shy.

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Tobe Nosike
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Nosike, Emmanuel Tobe is a professional compere, a creative writer and a brand/media manager. He is also an IT expert and accountant. He loves creative writings and lifestyle. Tobe is playful yet gentle and stubborn. 

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Nicoline Kriek
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Nicoine Kriek is a distinguished marketer, who studied advertising at the AAA School of Ads, where she graduated with distinctions and awards. She is currently doing law, and she is a business guru. Nicoline is a funny and crazy one, the room is never boring with her on board.

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Chiamaka Ezeonwuka
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Chiamaka Ezeonwuka (Dinma Caruso) is a professional digital marketer and blogger. She has an extensive experience in marketing and digital marketing. She is good with people. Chiamaka is a disciplinarian as well as a fun lady. She is blunt, daring, considerate and a goal-getter. 

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