Brand Visibility – Turning Your Business Into a Cash Cow
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic’” – Adam Audette. A few years back, many content writers thought that the world still had ample time to read articles and publications endlessly. But the events of time have proven otherwise. With the millions of information on the internet today, readers have to select what only calls their attention.
According to Internet World Stats, there are about 4.2 billion (4,208,571,287) internet users globally. By extension, Internet Live Stats shows that Google averages 40,000 searches per second, which equates to 1.2 trillion searches worldwide per year. In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. Talking about consumers and Google search, have you ever wondered, why some online businesses never get discovered when you search for something on the internet? Or why it is that only a selected few businesses pop up each time you search online? How then can you, as a business owner, change the narrative and boost your online business presence? Want to find out? Here are 5 great ways.
MASTER SEARCH ENGINE OPTIMIZATION (SEO)
With the world going global and the rate at which internet algorithms are changing every day, Search Engine Optimization (SEO) stands out as a top-notch (if not the best) tactics to build your online presence. Yes, it can be pretty difficult to keep up with the latest developments. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Therefore, one of the first steps to boosting your business online presence and showing up on the internet when people are searching is to master Search Engine Optimization (SEO).
Categorically, SEO can be divided into two – on-site SEO, and off-site SEO.
- On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a given website to rank higher and earn more relevant traffic from search engines. It involves the consistent use of keyword research to regularly create content that matches your target audience’s search queries.
- Off-site SEO (otherwise called off-page SEO) refers to all of the activities that you do away from your website to raise the ranking of your page with search engines. Here, you’ll pay attention to the more technical side of things. For example, you’ll want to make sure your site is set up correctly, has simple URL structuring, and loads quickly. Additionally, off-site SEO also includes building credibility with backlinks.
Most importantly, if you want to show up on Google, create a Google My Business account, and use Google’s keyword planner as well pay meticulous attention to Google SEO Ranking Factors which include but not limited to a Secure and Accessible Website, Page Speed (Including Mobile Page Speed), Mobile Friendliness, Domain Age, URL, and Authority, Optimized Content, User Experience (Rank-Brain), Links, Social Signals, and Real Business Information.
HAVE AN ACTIVE SOCIAL MEDIA PRESENCE
In this day and age, being on social media as a brand is a necessity and its importance cannot be overemphasized. In fact, according to Our World In Data, there are 3.81 billion social media users globally. So, social media is a key tool for reaching your intended audience on whichever platforms they prefer. Having an active presence on social media instills great trust in your current/existing and potential customers. It helps you to build your brand credibility and reputation and showcases your products and services.
BUILD A WEBSITE
There aren’t many businesses that can survive without a web presence and there’s no reason not to have a website for your business whether big or small. Your brand’s website can be a highly effective marketing tool that can be very cost-efficient. A website is valuable for businesses and it helps your brand to be found online by potential customers, connects your brand with existing customers directly through your social media and email, and markets your products and services to your target audience. A website gives your business authenticity and makes it look very professional.
MAKE USE OF ONLINE ADS
A faster solution to boosting your brand’s online presence is through paid online advertisements. When your ad shows up in the top search results, it truly helps to boost and promote brand awareness and increases brand visibility online. There are several platforms where one can advertise his/her products which cut across search engines like Google, Yahoo, and Bing. By extension, one can also look into well-known social media platforms such as Facebook, Instagram, YouTube, and LinkedIn for advertising. Before you begin advertising online, it is important to brainstorm over what you want to promote. Once you choose what it is you want to advertise, you’ll also need to decide on what platform is best suitable for the right audience to promote the ad.
CREATE RELEVANT CONTENT
The ultimate goal of every brand is to make profits. But before that, it is essential to create value and be customer-centric. One way to get and retain customers’ attention is to create relevant content online. Not only is this helpful for your customers, but it’ll also improve your online presence. To get started, take a look at your customers’ search interests and needs. What information would help your customers? Then, create content that would meet their demands. This will be the basis for your content creation strategy.
The truth is, well-optimized sites with targeted relevant content coupled with a strong brand social media presence get more and more traffic over time. This in turn means more leads and sales leading to more profit. All these eventually could turn out to be a tonne-load of work but the good news is De critic can help you put these words to action while you focus on other important things.
To achieve online visibility, you only need to follow the 5 simple, yet crucial points listed above, and giving us a call (+234 811 983 2176) will get it done. What are you waiting for? Turn your business into a cash cow today.
De Critic is a copywriting and social media PR agency in Nigeria and has been awarded to be among the top 10 best and nominated for the MEA Africa Excellence Award. We help brands promote their image online. Reach us at – firstname.lastname@example.org +2348119832176