Do I need a copywriter for my company?
Growing a business demands a lot. One thing every successful business owner can agree on is this – you cannot do it alone. A business demand various skills all of which must function actively to get the desired goal. For instance, the marketing department alone comprises of several departments one of which is copywriting. It is dangerous to think that digital marketers are expert copywriters or that copywriters are expert digital marketers. You can find the answer in the question – why do I have fewer sales despite huge traffic on my landing page? Read on, let us uncover the need for copywriters in your company.
- Digital Marketers are not automatic Copywriters
The focus of a digital marketer under your marketing department is to market your business online. The process of doing this includes the curation of content, scheduling of posts, and engagement with the brand’s audience, et al. The very art and science of creating written and non-written content is a different canoe to paddle.
We have a client who has a digital marketing department but its services where not being engaged. We conducted an assessment of its landing page and the analytics revealed that the traffic was high, but no leads were following through. We noticed the blog content and the contents of the landing page was poor to provoke sales. Apparently, the digital marketing teams were doing their best at writing, but their best was not good enough. After a month of us taking over, customers gradually started taking action. The difference was clear. And today, many digital marketers understand the need for synergy between the two departments and that is why marketers engage copywriters.
2. Expert copywriters create leads for your business
Customers may come to your site after reading a disruptive and engaging heading. Customers may decide to purchase your product or service after reading content that stimulates them to engage. Customers may decide to choose you against your competitors after reading good content. When your marketing team try to sale, they act with confidence and refer customers to powerful and effective contents made by the copywriter.
3. Copywriters are perfect SEO drivers for business
An expert copywriter does not create content for creation sake. There is a purpose for every sentence or phrase. Everything, the copywriter does, is engineered to boost your brand’s search engine optimisation. This is why getting a website designer is not enough. Have you wondered why do my competitors content show up on search engines and generate leads and your’s does not?
4. Copywriters creates content that marks your brand as an authority
Consistent industry content tells customers that your brand is an authority in the field against other competitions with lesser or no strategic content. Great go-to-brands began from consistent and effective content writing i.e Wall Street Journal, NYTimes, Forbes, Publicize, Bloomberg, Microsoft, Facebook, et al. Lack of informative content on a website raises suspicion.
5. Your loose money without copywriters
The fact is that every working day, your business is losing money if it is not making money. This is why business gurus make every day productive so as to meet up for the month’s target. One of such ways is through meaningful copies that resonate with the target audience and draw them closer to buying or engaging the company’s services.
6. It is harder today, to convince customers than before
It was easy to get people to buy your product or services back in the days. But today, customers have seen a whole lot of patterns and are very wary of sales. Expert copywriters through the magic of story-telling copies and disruptive catches, continue to reach the thick minds of the audience. Having a copywriter is a need for every business especially in this era of proliferated digitisation.
Need an expert copywriter? DeCritic is a leading copywriting and digital PR agency awarded as one of the top best 10 in Nigeria by Sortlist International and nominated for MEA African Excellence Award 2020. We work closely with companies including marketing agencies, helping them turn words into gold. You can reach us at – contact@decritic.com or WhatsApp at +2348119832176
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John Doe
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Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.
John Doe
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Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.
Client Testimonials
Don’t take our word for it – here’s what our clients say:
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel.
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
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Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip.
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Client Testimonials
Dont’t take our word for it – here’s what our clients say:
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
Do you sometimes have the feeling that you’re running into the same obstacles over and over again? Many of my conflicts have the same feel to them, like “Hey, I think I’ve been here before”
John Doe
Company name
4 Responses
When you put it that way, I suppose we need De Critic. Let us talk.
Okay.
Nice and insightful
Thanks, Adesina.