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 How much do Copywriters in Nigeria charge per word article?

Let me begin by saying two things. 1. The standard charge for professional (experienced) copywriters should not depend on the country because the same skills are required of a professional writer wherever he/she is. 2. There is no fixed price for copywriters it is based on negotiations.

In considering Price, copywriters worry about attracting customers and they, therefore, consider a lot of factors like – location, experience level, special skills (like SEO engineering, special email marketing development, human/readers psychology, research skills, proper hyperlinking and pingbacks, marketing skills, meta-titles, meta-description, etc), not being known or in demand, etc.

Hold on to that thought, I will delve to Nigeria shortly.

In UK/EU Procopywriters found that 50% of copywriters charge a project fee. 47% of copywriters charge by the hour, and 6% charge per word. Having said that, they mostly charge £30 to £100 per hour.

In America, you have the fees as follows:

In Nigeria, a lot of amateur copywriters flocked to freelancers platforms and made the fate of Nigerian copywriters a living hell. Even so, companies who employ them are worse for it. Some realise it and some never do, because they do not know that a copywriter should have some high-level skills like SEO engineering, basic consumer psychology, marketing skills, etc. They get less because they pay less. In those sites, you could see some hungry writers take as low as 2naira per word. This is why some experts do not border to take Nigerian briefs.

So in Nigeria, here is the price tag for copywriters per word:

Entry-level = N1 – N20 per word

Intermediate level = N21 – N40 per word

Experienced level = N40 – 50 per word

In-Demand Expert = N50 – N100 per word.

You can find In-Demand Experts and Experienced writers at https://decritic.com/ and other private sites.

You can find many entry-level writers and intermediate ones at http://freelancer.com

What do you want? That is the question.

De Critic has been awarded one of the top 10 best Content/Copywriting & PR agency in Nigeria (SortList Award). We help brands, ad agencies, etc, on content/copywriting, email marketing, ad writing, technical writing, blog writing, etc. Through better contents, we generate leads for our clients. We also help in critiquing brands for their betterment and provide PR services promoting brands. – contact@decritic.com

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6 Responses

  1. Thank you for this. Sad how Nigerians under-price their own copywriters.

  2. Thank you for explaining this grey area of thought. Now contractors have something to work with.

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De Critic Team
Emmanuel Okonkwo
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Emmanuel Okonkwo is a professional content/creative/copywriter; a critic and a lawyer. He is a published writer internationally and locally; the founder and editor of De Critic. He holds a bachelor degree in Philosophy & Communications; a diploma degree in Copywriting & Marketing; and others. Crazy right? He has written for some of the world best marketing agencies, influencers, blogs and magazines. He is unique, rational, fun, radical and balanced.

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Chinenye Chukwudebelu
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Chinenye Chukwudebelu is a professional copywriter/content writer that enjoys writing about brand's products/services and lifestyles. She is also an investment banker and a data analysis enthusiast. She has a great voice and she is shy.

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Tobe Nosike
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Nosike, Emmanuel Tobe is a professional compere, a creative writer and a brand/media manager. He is also an IT expert and accountant. He loves creative writings and lifestyle. Tobe is playful yet gentle and stubborn. 

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Chiamaka Ezeonwuka
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Chiamaka Ezeonwuka (Dinma Caruso) is a professional digital marketer and blogger. She has an extensive experience in marketing and digital marketing. She is good with people. Chiamaka is a disciplinarian as well as a fun lady. She is blunt, daring, considerate and a goal-getter. 

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