De Critic is a leading copywriting and digital PR agency in Nigeria and Africa. De Critic is a registered company, comprising expert writers and digital public relation personnel who came together after a near death experience of one of its directors – Emmanuel Okonkwo – to start the company.
In 2018, the writer, Emmanuel Okonkwo, entered a fast food restaurant and procured a yoghurt. It turned out that the yoghurt had expired but remained on the shelf for sale. Emmanuel drank the yoghurt and caught food-poisoning. He was rushed to the hospital where he almost died.
He was visited at the hospital by his friends, and when he became better, the discussion came to be. They were very dissatisfied with the recklessness of the brand that produced the yoghurt, and it was agreed that something had to be done.
There and then, the friends who are writers for various companies, came together and decided to form an agency whose primary purpose is to criticise brands and keep them on their feet, while writing for and promoting good brands.
The early partnership was formed between Emmanuel Okonkwo, Tobe Nosike, Chinenye Chukwudebelu and Chiamaka Ezeonwuka.
In no distant time, the agency began to wax strong regionally and internationally. De Critic was recognised in 2019 and 2020 by Sortlist as one of the top leading 10 copywriting and PR agencies in Nigeria.
As time passed, the agency’s works began to spread and it was nominated for the MEA Market and AI Global – Africa Excellence Awards. In 2020, De Critic was finally awarded by the MEA Market and AI Global as the best copywriting agency in Nigeria-Africa – 2020 for its disruptive style and success, despite the COVID-19 pandemic.
The partnership expanded to include some professional and trained copywriters like Nafisat Fatomi, Emmanuella Ogbonna, Kingsley Ukaulor, Azuma O. Anastacia, Emmanuel Obiete, Felix Echeta, Celestine Goodness and Chukwudi Okoli.
The firm has serviced top-notch brands like Samsung, Dynamic Group, DIS, Forbes, et al, in direct capacity and via ghost writing, respectively.
De Critic has also expanded to stamp its footprint in the entire Africa continent through digital representation. It now recruits various tested writers and PRs across Africa.
De Critic continues to write for clients from various countries in the world, including Americans and Europeans.
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