DeCritic, award-winning copywriters, content writers, PR and ad agency.
Reading Time: 4 minutes

Top copywriting is far beyond writing and putting words together and it is not limited to advertisements. According to Joanna Wiebe, as a copywriter, “Your job is not just to write copy. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” So which agency have learnt to do this well?

There are over 2000 copywriting agencies in Nigeria but only a selected few can do justice to the practice of effective copywriting.

Whether you are launching a brand new business product/service, mobile application, or you want to run Ads on Facebook, Instagram, YouTube, Twitter, LinkedIn or any other social media platform, or even sending a personalized SMS to new/existing, prospective and potential clients, getting the services of season copywriting experts to help you deliver your products to the “target audience” greatly affects the desired outcome. There are experienced copywriting agencies in Nigeria ready to help you any time and any day – but De Critic is the most sort after.

Have you ever wondered why most top companies in Nigeria and the world at large hire professional copywriters for all their copywriting need? It’s very simple; without a good copywriting skill, you will hardly sell your products/services. The question is – what are the skills of copywriting? Who is the top copywriting agency in Nigeria?

But first:

Branches of Copywriting: What do I need Copywriters for?

  • SEO Copy
  • Email Copy
  • Sales Copy
  • Ads Copy
  • Website Copy
  • Elevator Pitch
  • Sales Story
  • Landing Page
  • Facebook Funnel
  • Video Scripting
  • Magazine Copy
  • Blog Copy
  • Editorials
  • Press Release
  • Academic Copy, etc.  

I could go on enumerating the different situations where you would need copywriting experts, but the truth is that for almost everything that you need clients/customers to take certain actions, you would need copywriting experts to help you sell that product.

The point of reference here is professional copywriting or copywriting experts. It is important to note that just because a person knows how to combine words doesn’t mean he/she understands human psychology and Neuro-Linguistic Programming (NLP) techniques, as they pertain to getting people to take action when they see a copy that resonates or meets their needs.

A good copywriter uses the combination of words to create “magic” – the magic that persuasively compels readers or listeners of the copy to get onboard a service, buy a product, test a service, subscribe to a service, and much more.

De Critic does not only make magic out of words, we also convert words into gold. From idea generation to creating catchy headlines, composing, editing, rewriting, optimizing promoting and ultimately getting the desired leads, engagements, relevant/target traffic jump, and sales. De Critic gives you all of this with an extra touch of top-class quality in its full package at the best affordable price.

Interestingly, you should understand that a good copy must have a direction – a journey customers are supposed to go through with the copy, and ultimately, a destination. The destination is otherwise known as “Call-to-action” – a place where buyers/consumers are expected to take a specific action.

Think about it like this; have you ever seen a professional basketball game being played without a basket? Without a basket, the success of a basketball game can’t be measured, and of course, we can’t tell the winner!

Likewise, if you have a fantastic copy that doesn’t have an end-goal or call-to-action, then it’s a mere waste of time. Your call-to-action in your copy is simply the action that you want your target audience to take once they come in contact with your copy. In the words of David Ogilvy, “When I write an advertisement, I don’t want you to tell me that you find it ‘creative’, I want you to find it so interesting that you buy the product.” This is the thought-pattern and ideology that is deliverable at De Critic.

Call-to-Action – Examples include;

  • Contact us today at
  • Try it out now and see for yourself.
  • Take advantage of the promo offer, it expires at 12noon!
  • Speak with an expert copywriter now, call +234 8119832176.
  • Get 20% off by using this code!@23 now.

It is essential to note that your call-to-action tells your customers what they should do next without making them slip away.

Time-based Call-to-Action

A good call-to-action is time-based. When a call-to-action in your copy has no timeline, it prevents your prospective and potential clients/customers from taking the expected action instantly. Hence, the chances for procrastination sets in and such clients may never return to take action.

Scarcity-based Call-to-Action

To drive this concept home, it simply involves the addition of an element of scarcity to your copy. Examples include but not limited to;

  • Only 3 tablets left. Order now!
  • 2 slots available. Register now!
  • Offer lasts only for 24hrs!
  • This promo is only open for the first 5 people.
  • Shop now, 15% discount is for just today!

Now the most challenging question is how do you get a top copywriting agency that can help you create the magic you need?

Looking for a Top Copywriting Agency in Nigeria?

De Critic has received several awards as the best copywriting agency in Nigeria.

  • The Winner of the Mea-Markets African Excellence Award for the Best ‘Copywriters Agency’ of the Year – 2020.
  • Listed among the top 10 best PR and Copywriting Agencies in Nigeria by Sortlist International.
  • A multi-award-winning Copywriting/PR Agency with the mission of disruptively turning words into gold for brands.
  • Has written over 20,000 copies and provided copywriting services to nearly 500 brands since inception.

Every copy made at De Critic is peculiarly designed to meet our clients’ specific needs, so engage us today and watch your brand soar.

De Critic can be reached at or +234 8119832176.

No responses yet

Leave a Reply

Your email address will not be published. Required fields are marked *

De Critic Team
Emmanuel Okonkwo

Emmanuel Okonkwo is a professional content/creative/copywriter; and a critic. He is a published writer internationally and locally; the founder and editor of DeCritic. He holds a bachelor degree in Philosophy & Communications; a diploma degree in Copywriting & Marketing; and others. Crazy right? He has worked for and written for some of the world best marketing agencies, influencers, blogs and magazines. He is unique, rational, fun, radical and balanced.

Chinenye Chukwudebelu

Chinenye Chukwudebelu is a professional copywriter/content writer that enjoys writing about brand's products/services and lifestyles. She is also an investment banker and a data analysis enthusiast. She has a great voice and she is shy.

Tobe Nosike

Nosike, Emmanuel Tobe is a professional compere, a creative writer and a brand/media manager. He is also an IT expert and accountant. He loves creative writings and lifestyle. Tobe is playful yet gentle and stubborn. 

Chiamaka Ezeonwuka

Chiamaka Ezeonwuka (Dinma Caruso) is a professional digital marketer and blogger. She has an extensive experience in marketing and digital marketing. She is good with people. Chiamaka is a disciplinarian as well as a fun lady. She is blunt, daring, considerate and a goal-getter. 

Felix Echeta

Felix Echeta is a copywriter, video editor, and PR expert with lots of experience to show for it. He is straight-face funny and the spirit of the PR department. Felix is also a blunt writer and he loves to play around with video content.

award-winning PR and copywriting agency DeCritic.