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Graphics designing is the art of bringing a concept into life by combining images and text that grabs the attention of the viewers and communicates important messages. The art of designing graphics has guidelines that regulate how various elements interact.

Do you aspire to get helpful tips on creating unique and original visual content? Are you a beginner? Join me as I take you through this!

Elements in designing are the most basic and important quality of graphics design. Every element has its strength to make or mar your project. There are 6 basic elements which include; line, colour, texture, font, space and image.

LINE:

Think about various lines you’ve come across in your everyday life and recall the kind of messages they convey. A different line has various meanings and ideas they depict.

Scribbled lines depict excitement and carelessness and sometimes confusion, and curved lines depict ease and comfort and also sensual quality. Wavy lines depict uncertainty, frailty and most times beauty. Heavy and thick lines suggest strength and stability while Zigzag mostly communicate anger, anxiety and restlessness.

COLOUR:

Colour is a very important tool in the kit of a designer. Colour is a beautiful way to influence a viewer’s feel about composition. They are used to depict the mood and provoke responses from viewers. In designing, there are different groups of colour; primary, secondary and tertiary.

When choosing colours, it’s important to go for a shade and tint that are most appropriate. Dark tints mostly depict seriousness and are mostly used for professional projects while brighter ones convey fun and happiness. It’s very important to be careful while using a darker tint because it sometimes appears as being dull and boring.

Because humans have a different response when it comes to colour, a designer of graphics must take into consideration “cultural context” to learn and understand specific environment’s colour association and explore them in depicting goals.

TEXTURE:

The texture is the feel of a surface or how it appears or is perceived. It physically and psychologically attracts the viewer’s focus and mostly arouses a sensation of touch. It could be shining, smooth, matte, rough, glossy or cracked. The best choice of texture makes your work have that professional and polished look. The decision of texture to use should depend on the kind of work at hand. Photography work should have pictures and images incorporated in it and work inspired by art should have those aesthetics as well as work inspired by nature.

Irrespective of the type of work at hand, contrast is a very important factor. Ensure you have the appropriate level of transparency and saturation as this always affects the entire mood of the design.

FONT TYPE IN GRAPHICS DESIGN

This has to do with the appearance of your textual elements. Fonts affect the entire mood of your design. Irrespective of the type of work at hand, when designing graphics, legibility and appropriateness are important factors to consider. Thin fonts mostly depict modernity and elegance, sophistication and modernity, however, it’s seen as being fragile, while thick and large letters command attention and show how important the specific message is. But it also has to be moderately used so as not to disturb the balance of your design.

It’s important to state that you should not exceed three font types in any given design.

SPACE:

The importance of space in graphics design cannot be underestimated. It’s simply the area between different elements in your design. Appropriate spacing evokes visual hierarchy in every element and ensures that information is carefully presented and users understand the message easily. Narrow spacing depicts a close relationship between elements and wide spacing shows detachment. It helps to emphasize an important message. It helps to create a balance, it increases visual aesthetics and of course, gives breathing space. Little no space in designing makes the work look clustered and unpleasing to the eyes which reduces the understanding of the messages.

IMAGE

Most graphics designers dwell largely on image and exploit the advantage it offers. Images can communicate complex messages in a faster way and also help in creating connections with textual elements and also clarify information. Images also help in attention-grabbing and of course, express messages, depict necessary actions, aid communication and help in elevating the mood of your work.

I’m sure you know your choice of an image must corroborate your message. Images, no doubt, are the most important and impactful visual element of your design.

Appropriate use of elements in graphics designing helps in upping your game and of course, helps in creating unique and original content.

Designing Graphics – Final Note

When designing graphics, understand the message the content is holding and the ROI it seeks to achieve. make no mistake, graphics design is also about PR. When you design well, you can give life to the content in question and influence public perception of the brand. Writers may write well, but they need the expertise of graphic designers to breathe life into their creations. Remember the six elements explained above, and you will be that breath of life.

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Emmanuel Okonkwo
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Emmanuel Okonkwo is a professional content/creative/copywriter; and a critic. He is a published writer internationally and locally; the founder and editor of DeCritic. He holds a bachelor degree in Philosophy & Communications; a diploma degree in Copywriting & Marketing; and others. Crazy right? He has worked for and written for some of the world best marketing agencies, influencers, blogs and magazines. He is unique, rational, fun, radical and balanced.

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Chinenye Chukwudebelu
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Chinenye Chukwudebelu is a professional copywriter/content writer that enjoys writing about brand's products/services and lifestyles. She is also an investment banker and a data analysis enthusiast. She has a great voice and she is shy.

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Tobe Nosike
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Nosike, Emmanuel Tobe is a professional compere, a creative writer and a brand/media manager. He is also an IT expert and accountant. He loves creative writings and lifestyle. Tobe is playful yet gentle and stubborn. 

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Chiamaka Ezeonwuka (Dinma Caruso) is a professional digital marketer and blogger. She has an extensive experience in marketing and digital marketing. She is good with people. Chiamaka is a disciplinarian as well as a fun lady. She is blunt, daring, considerate and a goal-getter. 

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Felix Echeta is a copywriter, video editor, and PR expert with lots of experience to show for it. He is straight-face funny and the spirit of the PR department. Felix is also a blunt writer and he loves to play around with video content.

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