DeCritic, award-winning copywriters, content writers, PR and ad agency.
Reading Time: 3 minutes a tailor saddled with agreed duties, soon leaves the job of customer A, to attend to C, a new customer. A banker ignores all those who queue in line to attend to special customers. Many restaurants no longer honour the code of first order, first serve. You queue at public offices only to be sidetracked by VIPs who come and go at will. You enter into a contract with a company only to notice how disorderly they are. Entering buses is characterised by who is the smartest and strongest. People overtake each other at car fueling stations. Students study so hard only for the unserious students to beat them to the punch. Maybe the only consistent place of orderliness is at the shopping malls...
Reading Time: < 1 minute There is an effective business principle which many moral idealists condemn. It is simple, it is - TAKE ....
Reading Time: 5 minutes Survivors of the Nigerian economy know that bank savings are not enough. Investment is the child of financial wisdom. Many Millennial and GenZ think that one must possess a lot of money in order to invest. This is not true. De Critic reviews two fintech brands, Piggyvest and Cowrywise, is it safe to invest with them? Which one is better?
Reading Time: 4 minutes Olivia was breaking up with me because she felt I am too sweet? Because I strive at perfection? What exactly is it with women? What is it with relationships and this charade called "being in love" I don't drink, I don't smoke, I'm too coordinated, is that a yardstick for a breakup? In fact, she should be happy. Perhaps, love is not real. Maybe, my friend, Emmanuel Okonkwo is right – ‘interest is the reality’. There is always something to be gained, something one party wants and the other is not ready to compromise on...
Reading Time: 3 minutes No love is real except the love a parent has for the child. Love is the dark envelope by which interest is shrouded. It is an appellation given to confuse that one real reality - interest. Know this and love and forgiveness is yours to sway. Even God...
Reading Time: 3 minutes Coronavirus. Is it fair to eliminate the victims against their will or to simply quarantine them?
De Critic Team
Emmanuel Okonkwo

Emmanuel Okonkwo is a professional content/creative/copywriter; and a critic. He is a published writer internationally and locally; the founder and editor of DeCritic. He holds a bachelor degree in Philosophy & Communications; a diploma degree in Copywriting & Marketing; and others. Crazy right? He has worked for and written for some of the world best marketing agencies, influencers, blogs and magazines. He is unique, rational, fun, radical and balanced.

Chinenye Chukwudebelu

Chinenye Chukwudebelu is a professional copywriter/content writer that enjoys writing about brand's products/services and lifestyles. She is also an investment banker and a data analysis enthusiast. She has a great voice and she is shy.

Tobe Nosike

Nosike, Emmanuel Tobe is a professional compere, a creative writer and a brand/media manager. He is also an IT expert and accountant. He loves creative writings and lifestyle. Tobe is playful yet gentle and stubborn. 

Chiamaka Ezeonwuka

Chiamaka Ezeonwuka (Dinma Caruso) is a professional digital marketer and blogger. She has an extensive experience in marketing and digital marketing. She is good with people. Chiamaka is a disciplinarian as well as a fun lady. She is blunt, daring, considerate and a goal-getter. 

Felix Echeta

Felix Echeta is a copywriter, video editor, and PR expert with lots of experience to show for it. He is straight-face funny and the spirit of the PR department. Felix is also a blunt writer and he loves to play around with video content.

award-winning PR and copywriting agency DeCritic.